Rita Chi
Welcome to my portfolio. Here you’ll find a selection of my work
Explore my projects to learn more about what I do
Monthly Highlights ANImation DESIGN
This a video series that introduces a selection of published courses across Business, Technology, and Creative categories on the LinkedIn Learning platform each month.
As a motion graphic designer, I created visually engaging image and motion graphics aligned with the company’s brand style to showcase newly published courses on the platform. I also developed MOGRT template files, enabling other video editors to efficiently customize and apply animations on their own.
One of the biggest challenges was gaining alignment across teams—getting producers to agree on a unified approach and securing approval from the graphic director in the U.S. This required extensive communication, presenting ideas, and consolidating feedback to create a solution that worked for everyone.
The result was a well-received video that effectively informs learners about newly updated courses on our JP platform, helping them stay engaged and up to date with fresh content.
LinkedIn Japan
Japanese Course
VIDEO Production
As part of the Video Post-Production team, we produce original Japanese courses across Business, Technology, and Creative categories on the LinkedIn Learning platform.
In my role as a Video Editor, Live Action Director, and Graphic Designer, I create high-quality instructional video content tailored for the Japanese audience. I direct live-action shoots, guiding instructors to deliver natural and engaging on-camera performances. Additionally, I design slides, graphics, and animations to enhance course engagement. To ensure consistency across courses, I also develop MOGRT lower third templates, allowing other editors to maintain the brand’s visual identity.
Creating courses in a globally distributed video production team—spanning APAC, EMEA, and NAMER—presents challenges in time zone differences, communication, and workflow alignment. Collaborating with teams across Live Action, Graphics, Audio Engineers, QA vendors, Software Engineers, and the Publication team requires careful coordination to ensure an efficient and seamless production process.
Despite these challenges, our team successfully produces over 100 courses annually, empowering learners worldwide to stay updated with industry trends and advance their careers.
LinkedIn Japan
FAN EVENT VISUAL ANIMATION DESIGN
This looping welcome video was created for our fan event, a vibrant marketing experience brought to life with neon pink light visuals, capturing the brand’s energy, creativity, cuteness, playfulness, and innovation.
As part of the Creative Team, I collaborated closely with the brand designer and PR team to develop the event’s visual concept. Our goal was to create a modern, stylish, and playful atmosphere, ensuring that as soon as customers walked through the door, they would immediately feel the excitement and immersive energy of the event.
The challenge was to conceptualize and develop a dynamic visual from scratch—starting with a 2D design and then utilizing coding in After Effects to create an energetic, neon-pink-themed animation. I pitched my concept to the Brand Manager and PR team, refining the visuals to align with the event's creative direction.
The final animation became a key visual highlight of the event, with fans enthusiastically taking photos and videos in front of it. Seeing their excitement and engagement reinforced the success of the design in creating a memorable and immersive brand experience.
FiNC Technologies
Brand Image
Animation Video
This brand image video was created to introduce the company's services powered by AI technology and showcase how it enhances people's lifestyles.
As the Motion Graphic Designer in the Creative Team, I developed the concept by drawing inspiration from FiNC’s "i"—symbolizing both AI and the individual. The idea was to visually represent how our services always start with "i", connecting people through AI technology to improve their well-being. Using this theme, I designed a seamless flow of dots and lines, illustrating the connection between individuals and AI-driven solutions.
Creating smooth, engaging infographic animations was a key focus, requiring extensive iteration and refinement. Developing a new visual style from scratch and securing approval from the Creative Director and key stakeholders was a challenging process, involving multiple revisions and strategic pitches.
The final video became a powerful promotional tool, effectively communicating FiNC’s vision and services to potential clients while reinforcing the brand’s innovative identity.
FiNC Technologies
Yoga Mat
Advertising Video
This advertising video was created to promote our latest yoga mat, highlighting its design, functionality, and lifestyle appeal.
I led the project from concept to completion, covering every aspect of production, including story development, planning, storyboarding, scripting, budgeting, talent casting, directing, and logistics coordination. Meticulous crew allocation and post-production refinement ensured a high-quality, visually engaging final edit.
A key challenge was communicating in Japanese across different teams, including influencers, managers, vendors, and crew members, ensuring seamless collaboration and execution. Beyond showcasing the product, my goal was to capture the essence of balance, movement, and well-being—creating a visually compelling story that truly resonated with the audience. Through dynamic visuals, precise editing, and immersive storytelling, we crafted a video that stood out.
The impact was undeniable—our Creative Director called it the most successful, dynamic, and finely-tuned promotional video the company had ever produced.
FiNC Technologies
Social Media
Video & Banner Ads
I conceptualize and produce engaging video content and digital creatives for platforms like Twitter, Facebook, YouTube, and Instagram, driving awareness and engagement for our company’s services and app.
As a Creative Designer, I collaborate closely with the Marketing Team, delivering high-volume assets daily, including short-form videos, banners, and ad creatives under tight deadlines. Beyond production, I analyze daily performance data and implement digital marketing strategies, optimizing content through PDCA cycles and A/B testing to improve CTR (Click-Through Rate) and CVR (Conversion Rate).
The biggest challenge is the sheer volume of assets, as each design must be adapted into multiple resolutions and formats for different platforms. Despite this, I ensure fast turnaround times while maintaining high creative quality.
The results have been outstanding—our CTR and CVR saw significant improvements, and my efficiency in delivering high-quality creatives has earned strong praise from marketing specialists who appreciate my ability to execute quickly and effectively.
FiNC Technologies
Exhibition Booth Design & Marketing Support
As a designer and video editor, I collaborated with the team to develop visual graphics, interactive screens, and booth design while coordinating with vendors to ensure smooth production. Additionally, as a marketing specialist and event photographer, I introduced our products to customers and captured key moments during on-site events.
The biggest challenge was ensuring brand consistency across all materials, from graphics, brochures, and videos to the entire booth design. I worked closely with the sales team to align messaging and branding while also ensuring the accurate printing of graphics on booth walls. We carefully planned the customer journey, designing a space that would provide an engaging and immersive experience. A key highlight was creating a realistic 3D model of our auto-injector, which required precise alignment with the interactive screen projection to ensure an accurate and seamless presentation.
The result was a standout booth in an industry that is often perceived as traditional and lacking creativity. Our engaging and interactive design attracted significant foot traffic, making our booth one of the most visited and talked-about at the event.
SHL GROUP
Our booth was designed around the exhibition tagline,
"Solutions for Today on the Path to Tomorrow" showcased at
Pharmapack Europe, Pharma San Francisco, and PDA Japan 2017
Corporate Identity & Visual Design
As part of the rebranding initiative, I played a key role in shaping the company’s corporate identity (CI) by developing fresh design concepts that align with the brand’s vision and market strategy. My work encompassed posters, infographics, and package designs, ensuring a cohesive and impactful visual identity across all touchpoints.
In the realm of infographic design, I collaborated with our director to create custom graphics and presentation templates, enhancing the clarity and effectiveness of executive presentations and pitches. These visuals helped communicate complex ideas in a clear and engaging manner, strengthening our brand’s storytelling.
For package design, I worked alongside project managers to develop branded packaging and promotional materials that elevated product visibility and reinforced brand consistency. My focus was on blending aesthetic appeal with functional design, ensuring our packaging not only looked premium but also resonated with the target audience.
SHL GROUP
Auto-Injector Instructional Video
Auto-Injector Instructional Video
This instructional video was created to demonstrate the proper and safe use of our auto-injector, ensuring users follow the correct procedure.
I was responsible for story development, scriptwriting, video shooting, and editing, crafting a clear and engaging instructional piece. The biggest challenge was handling the entire production independently—from setting up a small product lighting studio and filming the device in action to writing on-screen text, sourcing voice-over talent, and completing the final edit.
This project provided valuable experience in end-to-end video production. I successfully pitched the idea to the marketing director, leading to the integration of this three-part video series on our company website and in exhibition displays.
SHL GROUP
Auto-Injector Mechanism Animation
These instructional animation video visually demonstrates the design and internal mechanisms of our auto-injector, providing a clear understanding of how the product functions.
The biggest challenge was translating complex engineering concepts into an engaging and easy-to-understand animation. I collaborated closely with product designers and engineers to grasp the physical mechanics, then structured the content into a step-by-step instructional animation that effectively communicates the product’s functionality. Additionally, I worked on optimizing 3D models, converting AutoCAD files to Cinema 4D for better animation creation and high-quality rendering.
The result exceeded expectations—my manager and the product team were blown away by the clarity and quality of the video. These animations have become an essential tool for marketing and sales teams, making it easier to explain the product’s features to customers.
SHL GROUP
Global Brand Photography
As a photographer, I traveled to SHL Automation, SHL Pharma, SHL Healthcare, and various exhibitions to capture high-quality images that maintain a consistent brand identity across the U.S., Europe, China, and Taiwan.
The biggest challenge was handling the entire photography process alone. I managed all equipment, including cameras and lighting, while coordinating with local staff in multiple languages. With tight shooting schedules, I also had to communicate with different managers for approvals and find in-house talent to showcase
our products and company culture.
The result was a cohesive global image library that is still in use today. These well-organized, high-quality photos strengthened the brand’s visual identity worldwide, and the experience gave me valuable insights into working with people, factories, and complex machinery.
SHL GROUP
